APEL

For APEL Extrusions, my role focused on refreshing and evolving the brand’s visual identity, bringing a more modern and cohesive look to its existing presence. I developed the brand guidelines, including the logo system, color palette, typography, and overall visual direction to establish a strong and consistent brand foundation.

I also worked on the APEL website, translating the refreshed identity into a digital experience with updated layouts, visual elements, and a consistent look and feel across the site. Alongside this, I developed a complete social media design system and template library, defining how the brand should appear across different types of social content.

Additionally, I created a corporate PowerPoint system for internal and external presentations. Together, these projects helped transform APEL’s previous visual presence into a fresh, unified brand system across web, social media, and corporate communications.